Setting up a Facebook Pixel on Qualtrics
1. CREATING A FACEBOOK PIXEL
This is pretty straightforward. Go to the Events Manager and follow these simple instructions to generate the pixel: Events Manager > Connect a New Data Source > Web
To add the pixel to your Qualtrics survey, you want to click “Install code manually.”
Copy the base code, which looks something like the following inside
<script>tags:
!function(f,b,e,v,n,t,s)
{...}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'id');
fbq('track', 'PageView');
2. CONNECTING TO QUALTRICS SURVEY
Moving over to Qualtrics, navigate to the General tab of your survey’s Look and Feel, and paste the base code you just copied to the Header (using the editor’s HTML view).
Save and Publish!
3. TESTING YOUR PIXEL
Download the Chrome extension, Facebook Pixel Helper, to see if your pixel is firing properly.
Enter your survey through its Anonymous Link and activate the Facebook Pixel Helper. Make sure that you have your adblocker turned off.
You can also see if your pixel is active by pasting the Anonymous Link to Test Browser Events under the Test Events tab in your Events Manager.